What I'll ask before we build.
Once you sign the proposal, I send a short kickoff questionnaire. 11 sections, ~30 minutes total, answer at your pace. This page is a preview — one sample question per section — so you know what's coming and aren't surprised.
The full questionnaire is longer, but not scary. Most questions have 2–4 multiple-choice answers; a few are short-answer. No question is mandatory. If a section doesn't apply, skip it.
- § 01
Your business in one paragraph
What you do, who you serve, what makes you different — in your own words.
Sample question
"What would you tell someone at a dinner party who asked what your business does?"
- § 02
The customer we're talking to
Who should the website speak to? One primary audience beats three.
Sample question
"When a new customer lands on your site, who do you hope they are? Age range, what they do, what problem they're trying to solve."
- § 03
The competitors I should look at
3–5 sites I should study before designing anything — what to copy, what to avoid.
Sample question
"List 3 websites you like (in any industry) and 3 you don't. One sentence on each."
- § 04
What the site needs to DO
Not 'look pretty' — what decision or action should a visitor take?
Sample question
"If every visitor to your site only did one thing before leaving, what would that one thing be?"
- § 05
Content you already have
Copy, photos, logos, brand guidelines — what exists and what we need to create.
Sample question
"Do you have a logo file? Photos of your team or work? Any written copy from a previous site or brochure?"
- § 06
Voice + tone
Formal or casual, technical or plain, confident or humble — you pick.
Sample question
"If your business were a person, would you describe them as: a) expert professor b) trusted friend c) confident guide d) friendly expert?"
- § 07
Pages we need
Scope check — what pages are in, what pages are out, what might come in a v2.
Sample question
"Beyond Home and Contact, which of these pages do you need: About, Services, Portfolio, Blog, FAQ, Testimonials, Pricing, Booking?"
- § 08
Integrations + tools
Calendly, Mailchimp, Stripe, OpenTable — what exists, what needs wiring up.
Sample question
"Do you currently use any of these: CRM, email tool, calendar/booking, payments, analytics, social scheduling?"
- § 09
Success metrics
We can measure it after launch — what should go up?
Sample question
"In 6 months, how will you know the new site was worth it? More leads? Faster bookings? Better search ranking?"
- § 10
Your timeline
Any fixed deadlines — tax season, a product launch, a trade show.
Sample question
"Is there a date by which this site needs to be live? If so, why that date?"
- § 11
Anything else
Open-ended. Good stuff always shows up here.
Sample question
"What haven't I asked that I should have? What's something weird or specific about your business that a generic web designer would miss?"
Ready to actually start?
Book a 30-min discovery call. I learn enough to send a real proposal, you get zero commitment and zero cost.