Blue Ridge Eats — Website Redesign & Launch
01 · The project in one paragraph
Blue Ridge Eats is a family restaurant on Main Street losing dinner reservations to a cluttered, slow website that sends customers to a PDF menu instead of a booking widget. This project replaces the existing site with a fast, custom-built Astro site that puts tap-to-call + OpenTable booking above the fold, indexes the menu as real text, and ranks for "lynchburg restaurants" + three related local queries.
02 · What's in scope
- 6-page custom site (Home, Menu, About, Reservations, Gallery, Contact)
- Hand-coded Astro + Tailwind — no page builder, no plugin rot
- OpenTable reservation integration (sticky mobile button + header link)
- Plain-text menu synced from a Google Doc you control
- Google Business Profile optimization (description, categories, 12 photos)
- Local SEO schema (LocalBusiness, Restaurant, Menu, FAQ)
- GA4 + Microsoft Clarity analytics setup
- Lighthouse 95+ mobile performance (contractually guaranteed)
- 90-day post-launch support — unlimited small edits
03 · What's NOT in scope
- Food photography (recommend DIY iPhone + natural light; shoot guide included)
- Copy for more than the 6 pages listed above
- Video production or embedded video
- Online ordering / delivery integration (separate quote if desired)
- Ongoing monthly maintenance after day 90 (retainer available separately)
04 · Timeline
- Week 1 — Kickoff call, brand intake, competitor review, sitemap approval
- Week 2 — Home + menu page mockups (Figma), 1 revision round
- Week 3 — Remaining 4 pages designed, 1 revision round
- Week 4 — Full build on staging URL, content entry, QA
- Week 5 — Launch day: DNS cutover, analytics live, GBP updated
Total: 5 weeks from signed proposal + deposit to live site. If anything blocks us (waiting on approvals, photos, etc.) the timeline pauses — no hidden extension fees.
05 · Investment
No hourly estimates. No "contingency buffer." No surprise invoices. The quote you sign is the amount you pay, so long as scope doesn't change.
06 · Payment schedule
Paid via Stripe (card or ACH). ACH saves 2.9% — if you pay by bank transfer I pass the savings back at invoice time.
07 · Guarantees
- Lighthouse 95+ mobile at launch. If we miss it, I fix it before invoice #2.
- You own everything — domain in your name, code in your GitHub, Vercel hosting on your account.
- 90-day unlimited edits post-launch. Small changes free; anything requiring a new page at $75.
- Zero lock-in. If we stop working together, every login + credential gets handed over in 24h.
08 · Next step
Reply to the proposal email or reach out directly. On confirmation, I'll send a Stripe link for the deposit and we schedule week 1. Questions are free — always.
— Drake Ryan, Obsidian Web Co.