Free tools & honest guides.
Everything here is free. No email gate on the calculator. The audit does ask for your email — because I have to send the PDF somewhere — but I don't add you to anything. The idea is: if you find any of it useful, you already know where to reach me.
- 01Pillar topic
Northern Virginia web design — the long version
Everything I learned pivoting Obsidian to Fairfax County: the niche, the pricing, the bilingual angle, the cold-call sprint, why ethnic-restaurant corridors matter without saying "ethnic." Links to every cluster essay underneath.
Read the pillar - 02Free download
Google Business Profile setup checklist
23-step checklist I run on every new client — categories, photos, hours, services, FAQ, weekly posts, review-response cadence. The thing that puts you on the map for 'best [thing] near me.' Email-gated; sent the second you opt in.
Get the checklist - 03Free download
Restaurant menu page template (HTML + Notion)
The menu section I build for every restaurant client — semantic HTML for accessibility, Notion mirror for owners who edit weekly, structured-data schema so Google can show dishes in search. Steal the structure; the markup is yours.
Get the template - 04Free download
First 90 days of small-business outreach (the plan I follow)
The cold-call + email + GBP sprint plan I use for new local markets — 14-day call cadence, exact opener, objection bank, scoring rubric. Built around a $2,000 ticket. Adapt it; use it; ignore it.
Get the plan - 05Free tool
5-Minute Website Audit
Send me your URL. I run PageSpeed, accessibility, SEO, and conversion checks — send back a 1-page PDF with what's broken and what's worth fixing.
Get my audit - 06Free tool
Pricing Calculator
Answer 6 questions. Get a ballpark quote. Anchored to the same Starter / Professional / Premium tiers published on the Services page.
Try the calculator - 07Free tool
Tier recommendation quiz
5 questions. No email required. I recommend Starter, Professional, or Premium based on what you actually need — with the ballpark price for each.
Take the quiz - 08Reference
Plain-English glossary
Fifteen terms small-business owners hear (Lighthouse, Core Web Vitals, schema, CTA, etc.) defined the way they'd be explained at a coffee shop.
Read the glossary - 09Example
Proposal example
A sanitized example of the proposal you'd get after a discovery call. Scope, timeline, deliverables, payment schedule — zero mystery.
See the proposal - 10Example
Kickoff questionnaire preview
The 11 sections I'll ask you about before we build — one sample question each so you know what's coming and aren't surprised.
See what I'll ask - 11Guide
Tech stack & ongoing costs
Astro, Tailwind, Vercel, Formspree, Mailchimp. What we use, why, and what it costs you if you self-host after launch.
See the stack - 12Guide
Referral program
Send a Lynchburg business my way. If they sign, you get paid. $100 for friends, 10% for past clients, 15% for partners.
Refer someone - 13Library
Essays on web design, SEO, performance
Field notes written for owners, not other developers. Categories: design, SEO, performance, business, Lynchburg.
Read the essays - 14Status
Roadmap
What's coming next at Obsidian Web Co. — quarterly plan, shipped work, what's planned but not committed.
See the roadmap
Missing something?
If there's a guide or tool you wish existed, tell me. Most of what's here started as a question a client asked.